Work, decisions and lessons.

Case studies

A record of products and prototypes shaped through real constraints. We share the problem, the choices and what each project taught us.

Project index / 03

Not a gallery of polished endings. This is the thinking behind the work, including ownership, status and the decisions that mattered.

Founder supportPrototype

PADEMIQ product

FounderUnstuck

FounderUnstuck is a founder diagnostic and expert-matching platform designed to help founders identify what is actually blocking their progress, and connect them with the right kind of expert to help solve it.

Read case study

Quality and deliveryInternal

UKHSA (internal prototype)

QIE: Quality Intelligence Engine

QIE is an internal quality-intelligence prototype designed to help teams identify requirement problems, risks and testability issues earlier in the product delivery lifecycle. It remains UKHSA property; PADEMIQ presents it here as relevant experience, not commercial ownership.

Read case study

AI product workPrototype

PADEMIQ product

Ubuncare

Ubuncare is an AI-powered mental health and wellbeing app designed to give users a private, conversational space for reflection, emotional check-ins and ongoing support. It combines voice and text interaction with contextual memory so the experience can feel continuous over time, built around user control, privacy and trust rather than silently storing everything. It is a wellbeing support product and does not replace a therapist, doctor or emergency mental health service.

Read case study

Start a conversation

Have a product or AI decision to make?

Useful first calls usually start with one unclear decision, a deadline and a team that needs a practical next move.

Tell us about it