Practical writing on product, AI, delivery and growth.

Insights

Notes for founders, teams and practitioners who want ideas they can use.

Thinking in public

Short, practical notes from the work: what holds up, what breaks and which questions make product and market decisions clearer.

AI & Emerging Technology

Why AI governance needs more than a privacy policy

Privacy law is one part of AI governance, not the whole of it. Intellectual property, discrimination, consumer protection and product liability all apply before a data protection notice does.

AI & Emerging Technology

In AI risk work, harm comes before accuracy

An AI system that is 87% accurate sounds reassuring until you ask who is affected by the other 13%. Harm, fairness and oversight questions come before the accuracy number does.

AI & Emerging Technology

The EU AI Act timeline UK teams should still track

Not being based in the EU does not make the EU AI Act irrelevant. Its risk tiers and phased deadlines, including 2 December 2027 and 2 August 2028 for high-risk systems, shape a global AI law landscape that UK organisations still need to read.

AI & Emerging Technology

What ISO/IEC 42001 actually asks of you

ISO/IEC 42001 is a management system standard, not a checklist. It asks an organisation to run AI governance as a repeatable system, the same way ISO 9001 and ISO 27001 do for quality and security.

AI & Emerging Technology

RAG and AI agents need their own risk controls

A risk review built for a simple chatbot does not cover a retrieval-augmented system, and it does not cover an AI agent that can take actions on its own. Each needs controls suited to what it can actually do.

AI & Emerging Technology

From vibe coding to vibe engineering

AI makes it easy to ship code on trust rather than understanding. Here's the line between a useful shortcut and a risk with no name.

Product Strategy

Your moat is a habit, not a feature

Defensibility rarely comes from what a product does. It comes from what people have started doing because of it.

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