QIE
Internal UKHSA prototype exploring AI-supported requirement analysis, BDD-style scenario generation and quality intelligence.
PADEMIQ helps good ideas become useful products.
About
Founded by Collins Obasuyi, PADEMIQ brings product strategy, AI judgement, delivery and education together for teams building practical digital products.
Founder and principal consultant
Meet Collins.
Collins Obasuyi is the founder and principal consultant behind PADEMIQ. He brings 15+ years across product delivery, quality engineering, AI product work and practical technology education.
His work sits in the space buyers often need most: deciding where AI or product effort genuinely belongs, understanding what could fail, and turning that judgement into something teams can build, test and use.
PADEMIQ is the consulting vehicle for that work, with specialist collaborators brought in when a project needs extra depth.
Work with PADEMIQProof of practice
Built, tested and taught in the work itself.
Selected product work that shows the judgement behind PADEMIQ: AI opportunity, quality, risk, delivery and practical education.
Ubuncare
Voice and text wellbeing prototype built around reflection, emotional check-ins, contextual continuity and user control. Not clinical care.
FounderUnstuck
Founder support concept combining product framing, practical prompts and a more useful rhythm for early-stage decisions.
Point of view
Better products come from better questions, visible trade-offs and teams who can keep learning.
No theatre.
No technology for its own sake.
No process that matters more than the outcome.
What we bring
AI PRODUCT JUDGEMENTFinding useful AI opportunities without pretending every workflow needs a model.
BUILD AND DELIVERY EXPERIENCETurning ideas into products teams can test, release and improve.
QUALITY AND RISK THINKINGAsking what can break before users, teams or regulators discover it.
TEACHING AND COMMUNICATIONMaking complicated product and AI decisions easier for teams to understand and use.
Start a conversation
Have a product or AI decision to make?
Useful first calls usually start with one unclear decision, a deadline and a team that needs a practical next move.
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