The AI Content Transparency Checklist
Checklist
Find every place your product generates or manipulates content, and check that marking and disclosure actually reach the person who sees it.
Generation surfaces and role
- List every surface where the product generates or edits text, images, audio or video.
- Record whether you are the provider of the generative system or a deployer of someone else's.
- Identify any conversational interface where users might not realise they are talking to AI.
Machine-readable marking
- Confirm whether output is marked at generation, and by whom.
- Test whether marking survives your own processing: resizing, compression, format conversion, export.
- Record which marking approach you use and how it will meet interoperability expectations.
Visible disclosure
- Decide where and when users are told they are interacting with AI.
- Check disclosure for deepfakes and AI-generated text on matters of public interest.
- Define what level of human review and editorial responsibility applies to AI-assisted text, and who confirms it.
Ownership
- Name an owner for transparency decisions on each surface.
- Add transparency checks to the release checklist for new generative features.
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